Date: 21 April 2023

Department of Management organized an expert lecture on “Data Mining process of online marketplaces” on 21st April 2023 on the online platform and the resource person was “Mr. K. Panayappan, Operations Manager, Amazon, Chennai”. The lecture was likely focused on the various techniques and processes involved in data mining for online marketplaces. The Resource Person Mr. Panayappan provided an overview of data mining, including its definition, importance, and relevance to online marketplaces. The session covered the various methods of collecting data, such as web scraping, API integration, and other data extraction techniques. He emphasized on the importance of data quality and its impact on the effectiveness of data mining. The processing of data after collection was discussed in the lecture, including data cleaning, transformation, and integration. Mr. Panayappan has provided examples of how data processing can help to identify patterns and trends in the marketplace. The analysis of data using various techniques such as clustering, association rules, and decision trees might have been covered in the lecture. He discussed how data analysis can be used to improve business processes, and customer experiences, and identify new opportunities. The session included examples of how data mining is applied in online marketplaces, such as product recommendations, pricing strategies, and targeted advertising. He emphasized the importance of using data mining techniques in decision-making to stay competitive in the market.

Overall, the session provided valuable insights into the data mining process of online marketplaces, including its importance, methods, and applications. Students gained a better understanding of how data mining can be used to improve business processes, and customer experiences, and ultimately drive revenue growth.