Department of Management, Kristu Jayanti College is organized a “Social Initiative for a Social Cause” activity as a part of Department extension service from 5th November 2020 to 10th November 2020 for BBA Students exclusively. The programme focuses on creating awareness and adopting social measures that were taken by students during this current pandemic situation with a tag line “We stand together to make a difference”. This extension programme was an initiative of the department of management to create awareness among the youth regarding the social responsibilities towards the environment.

The major aim of conducting such an activity is to motivate students and to engage them into social activities to serve to the society at large. The new normal has changed the life of many citizens all over the world. This activity conducted by the department as extension service focussed on providing help to the needy people to overcome the current pandemic and to serve the needy at times. A total of 102 BBA students participated in the activity by helping out people and children’s of the society. The BBA students lent a helping hand to the needy people of the locality by providing them food, shelter, taking classes for children’s and providing other basic needs. The programme was successful with the participation of the students.