Acumen is the Department of Managements intra-collegiate fest curated by the students of the final year for the students of the first and second year. The aim of this specific fest is to stimulate creative and critical thinking and to test the ability and knowledge of the participants. The theme selected for this year’s Acumen was, ‘Digital Entertainment- an escape from reality.’

The department of management inaugurated Acumen 2019 on the 8th of August, 2019 at 9 am in Mini auditorium 3. The chief guest for the day was Mr Rajan Parulekar , Managing Director of Paradigm trainers private limited. The inauguration began with the lighting of the lamp. Later, Rev Dr. Augustine George, Vice Principal & Director, International Affairs addressed the gathering. In his address, he emphasized the importance of staying connected as individuals outside of a digital world. He also mentioned that in the dynamic corporate environment, change is the only thing that will remain constant and what will determine our success as students will be the way that we embrace the change and use it to our benefit. The Chief guest of the day

Mr. Rajan Parulekar addressed the gathering by highlighting the importance of a strong value system and the difference it makes in the work place, He also shared the importance and value of time, and punctuality in the corporate scenario sharing stories from his life to strengthen his stance. There was 687 participants from first year and second year. They were divided into 48 teams of 15- 17 members each, who have participated in the various events. The events for first year students were Finance, Human Resource, Entrepreneurship development, Marketing, and Best CEO. The events for the second years included Wealth Management, Public Relations, Best Management Team, Digital Marketing and Best CEO. Every event consisted of three preparatory rounds and a finale. The preparatory rounds were conducted on the 25th and 26th of July, and the 6th of August respectively, which hence geared up the students for the finals which was conducted on the 8th and 9th of August, 2019.

In today’s day and age when money is the ultimate goal, people struggle to control this asset and not have it control them. The Finance and Wealth Management Events taught the participants how to critically analyse their dealings and conduct their actions with clear foresight in order to deal with situational challenges and long term investment decisions. The participants were tested on their financial and accounting knowledge and their ability to make quick decisions.

The most diverse resource of any company is their human capital. The Human Resource event enabled the participants to manipulate human emotion and direct it towards the clubbed achievement of personal and organizational goals, The students were tested on their interpersonal and communication skills through rounds that imitated the recruitment and selection process as well as dealing with employee crisis.

Creative advertisements, head turning posters and ear catching jingles are the results of the effort put in by an enterprising and unique marketing team. The Marketing and Digital Marketing events allowed their participants to unleash their creativity and transform their ideas into viable products and services that satisfied their potential customer group.

Whether one is the president of the United States, an aspiring comedian or a keen business man, diplomacy and effective communication becomes essential. The Public Relations event taught its participants how to build an image and defend a reputation.

The dynamic business environment that surrounds us has risk lurking in at every corner hence it becomes impossible to navigate this mystery alone. The Best Management Team and Entrepreneurship development events saw the cultivation of the participant’s idea into a full-fledged business plan. In these events the strongest participants of each team worked together to face the odds of the environment and looking after all the essential aspects of their Business.

Permanence, Persistence and Perseverance is what separates the ordinary from the extra-ordinary. The Best CEO event was a platform where the students came and proved their worth pushing past stress rounds, crisis management rounds and the most difficult rounds from each aspect of management.

All the events constituting the fest came to an end with the Valedictory session of Acumen 2019 held on the 9th of August, at 4 pm in the Main Auditorium. The Valedictory session began with the feedback of the participants from the events. The participants found the tasks challenging and as a test to their abilities which motivated them to work on improving their skills and left them in anticipation for external fests. Followed by the feedback session, the Overall best performing teams were felicitated by Rev. Fr. Emmanuel P J, Director of Kristu Jayanti College of Law and Jayantian Extension services and alongside Prof. Surendranath Reddy, Head of Department of Managemet. This brought about the end of Acumen 2019, which served the purpose for which it was initiated.